Most Americans had never heard of a heated towel warmer and drying rack. In Europe, they're almost as common in people's homes as a toaster would be in the U.S. With this in mind, David and Shelly Heaslip brought with them to America the next revolution in the American home. The heated towel warmer and drying rack is an energy-efficient addition to your home, helping both the environment and your budget. The heated towel warmer and drying rack uses less energy than most standard light bulbs and can be run 24 hours a day, 7 days a week. It is far easier and much more cost-effective to run a heated towel warmer and drying rack than a full sized dryer.